On December 15, Boris FX announced the acquisition of Imagineer Systems, the innovators of mocha planar tracking. This is very exciting news for all of us at Boris FX and we’d like to address the questions that our customers have here. The official press release announcement can be found here .
What is the news behind the acquisition?
Who is Imagineer Systems and what is mocha?
Why did Boris FX acquire Imagineer?
Will Imagineer Systems be operating independently?
Will there be any changes to the organizations?
I use Boris FX tools. How will I be affected by this deal?
I am a mocha user. How will I be affected by this deal?
How will this affect Imagineer’s technology partnerships such as the Adobe After Effects bundled mocha AE?
What are the plans for the future products?
Boris FX has acquired Imagineer Systems, the UK-based developer of mocha : the Academy Award-winning planar tracking and visual effects tools used in both feature film and television visual effects.
Together Boris FX and Imagineer Systems will draw from a deep well of talent and technology to offer the most advanced and wide ranging tools available in the broadcast and post-production industry.
Imagineer Systems is a UK-based software company founded in 2001. The company is the innovator of ‘ mocha planar tracking”, a groundbreaking motion tracking technology honored with a 2013 Science & Engineering Award by the Academy of Motion Pictures for its contribution to the feature film industry. Imagineer develops task driven tools that greatly reduce the manual “keyframe-driven” work commonly associated with visual effects including motion tracking, roto-masking, object removal, camera solving, and image stabilization.
mocha is a family of products, all based on the powerful planar tracking engine that include: the stand alone software tools mocha Pro and mocha Plus ; and bundled OEM versions including mocha AE CC (bundled with Adobe After Effects Creative Cloud) and mocha HitFilm bundled with FXHome HitFilm. With a wide range of export formats, mocha Pro complements most host post-production and animation software including: Adobe After Effects and Premiere Pro; Autodesk Flame, Smoke and Maya; Apple Final Cut Pro and Motion; The Foundry NUKE; Blackmagic Fusion; Maxon Cinema 4D; and many more.
mocha has made its mark on major Hollywood films and television shows including: The Hobbit , Black Swan , The Amazing Spiderman , Invictus , and the Harry Potter series.
To learn more about mocha :
Imagineer Systems’ technology, branding, and team are a perfect complement to Boris FX. We see the acquisition as a strategic merger that will build upon the strengths of both organizations; allowing us to offer the most advanced and wide ranging tools to the broadcast and post-production industry.
Combining technical resources will result in advanced new features for both companies’ products and help bring amazing new workflows to our customers. Integrating proprietary mocha technology will allow Boris FX to speed up VFX workflow and further improve the return on investment of our toolset. In addition, future Imagineer products will draw upon Boris FX’s expertise in advanced integration with host support, delivering planar tracking to a wider user base.
Additionally, combining technical support teams will better serve our customers with staff now located in the UK, Boston, New York, California, and Australia.
Imagineer Systems Ltd will continue to operate as a wholly owned UK subsidiary of Boris FX. Current CEO, John-Paul Smith will continue to lead Imagineer’s technical and operations strategy from the Guildford, UK. Boris Yamnitsky will serve as the CEO of Boris FX and Ross Shain will become the Chief Marketing Officer of both Boris FX and Imagineer.
The current staff will remain in place and the basic organizations will remain intact. The plan is work together to best leverage technical, support, sales, and marketing talent to improve the overall customer experience. There will be a transition phase, but we expect business as usual from a customer perspective. Already both companies share many mutual customers, so these customers will benefit from an account and support perspective.
Organizationally, we will look for areas that benefit our customers such as the ability to better support our customers with more global technical support resources and experienced product specialists.
Boris FX customers should expect no change to the quality of service, pricing, and the customer promise they are used to from Boris FX.
Continuum Complete users are already seeing the value of integrating mocha’s robust planar tracking data into systems such as Avid Media Composer , Blackmagic Resolve , Adobe Premiere Pro and Sony Vegas . In the future, there will be even greater benefits as we integrate mocha’s planar tracking technology directly into our products. While this will not be available immediately, we think the future is quite bright for BCC users that want to stay on the cutting edge of visual effects and post-production.
mocha users should be assured that the acquisition is great news from the perspective of Imagineer’s team. The plan is to continue our mission of making mocha the most powerful and easy to use tracking, roto-masking, and object removal utility in the market. We see no change in the plan or on the ability to deliver new and improved products. Together Imagineer and Boris FX staff will continue to support all existing customers, including those using bundled or licensed products such as mocha AE CC or mocha HitFilm .
Beyond this, we are excited by Boris FX’s proven experience in advanced host integration, GPU acceleration, user-friendly licensing system and of course, the deep well of hundreds of professional filters that complement advanced mocha workflows .
We see no foreseeable change in our license relationships with companies like Adobe, Quantel, Silhouette, FXhome, and CoreMelt. Imagineer very recently delivered new and improved updates within Adobe After Effects Creative Cloud 2014 release and the new HitFilm 3 Pro.
Both Boris FX and Imagineer share the common goal of working closely with our partners to better support all editing, effects, and post-production software in the industry. If anything, our partners should continue to see even more future benefits and improvements in the licensed and bundled mocha products.
While it is early to say, we are confident that both Boris FX users and mocha users will see useful benefits in future releases:
Boris Continuum Complete will continue to be developed as the most comprehensive plug-in package in post-production. Adding mocha’s planar tracking to BCC will add major workflow advantages to better handle challenging tasks such as advanced screen inserts, tracking 3D text, and particles. We envision BCC users will appreciate the ability to access the power of planar tracking directly from their host system without having to leave the timeline.
mocha Pro will continue to lead the industry as the “planar tracking problem solver" purposely designed to reduce the manual keyframing commonly associated with tracking, roto-masking, and object removal. Adding more host support and improved performance is a priority and we will continue to work closely with our customers to push innovative ideas into reality.
Together the Boris and Imagineer teams look for your questions, feedback, suggestions, and support.