Imagineer Systems Releases mocha v3 at NAB 2012
15 April 2012

Imagineer Systems Releases mocha v3 at NAB 2012   mocha Pro v3 and mocha AE v3 Deliver New Roto Tools, Layer Management and Powerful 3D Camera Solver Features for After Effects and Nuke;Imagineer Simplifies Product Offerings and Pricing GUILDFORD, UK (April 16, 2012) --Imagineer Systems today announced the immediate availability of its newest versions ofmocha Pro™andmocha AE™,and will debut them at NAB 2012 in Las Vegas this week. As part of this launch, Imagineer has also streamlined its product family and simplified its upgrade pricing strategy to ensure Imagineer’s intelligent Planar Tracking utilities are that much more accessible for post production and VFX professionals. mocha v3has undergone extensive beta testing among Imagineer’s community of post production and VFX professionals and they are weighing in on the milestones in this newest version. Ben Brownlee ofCurious Turtleis a long-timemocha Prouser, and is a respected visual effects professor with fxphd.com. “From a user's point of view, I think that this release ofmochais a huge leap forward. The improvements to the rotoscoping toolset, coupled with the core strength of the planar tracker, creates such large time savings when dealing with larger roto jobs. The new grouping and transformation controls mean I can now adjust my complex, 20-layer shapes with a single click. This means fewer keyframes, better accuracy and much quicker turnaround times.” “The flexibility of the data you can get out ofmochahas always been its strength. Whether you want rock solid tracking data, fast and accurate rotospline shapes or now even 3D camera tracking, there is a place for it in your pipeline. In my working day, I have to use a range of software to finish the task at hand.mocha Pro v3is the Swiss Army knife that I keep reaching for.” David Scott of stereoscopic 3D film studio Identity FX added, “mocha v3is a milestone in rotoscoping and tracking software. At Identity FX, we have usedmochaconsistently on major studio films and commercials over the past several years, including our latest project for Nike. The new roto tools such as the Transform Tool helps us edit roto quickly and easily, and the new layering and grouping tools are the perfect addition to our existing precomp workflow. In the 2D to 3D conversion environment, trackers are a necessity and for years we have been usingmocha's amazing Planar Tracker to accomplish normally impossible tracking shots. Additionally, now thatmochaincludes 3D Camera Solve in its application, we are excited to continue using this amazing tool as part of our 3D pipeline.mochav3 also includes the same familiar design and layout frommocha v2making it virtually seamless for artists transitioning to the new version.” Robert Matichak, a forum leader atPixel Corpshad this to say about the new features inmocha v3: "That was just too easy!I had recently purchased a 3D Tracking software application, but was not able to achieve what I was able to do usingmochain only two minutes!mocha v3will be a game changer for sure!Great stuff!" “In the visual effects industry, the wordconvenienceis sparsely used amongst its brethren,” said Chris Maynard, President ofcmiVFX. “Everyone in the biz wants to quickly get to the most rewarding parts of their jobs that reflect the creative process, but almost always have to jump through technical hoops that are notoriously time consuming and mind numbing.mocha Proallows you to take care of all of those annoying tasks with ease. Now thatmocha Pro v3can export 3D camera data from existing Planar Tracks and roto, it almost removes an entire consultants wages from the final project expense. Multiply that by how many shots your working on, and it's no wonder thatmocha Prowill be the most valuable asset in the post production pipeline.” What’s New in Version 3 Imagineer Systems has worked closely with its customers to improve its family of intelligent Planar Tracking utilities. Allmocha v3products have been updated to add new features and improve core areas for customers: from large facilities that require advanced layer management tools for film effects and roto pipelines, to creative boutiques and artists who’ve been asking for true 3D camera support for years. Among the new developments in v3 are: To see a video highlighting newmocha Proandmocha AEversion 3 features, check out: http://www.imagineersystems.com/videos/mocha-v3-new-features-overview/view To see a video overview of the new 3D Camera Solve Module, check out: http://www.imagineersystems.com/videos/mocha-v3-camera-solve-overview/view The 2012 mocha Product Family mocha AEis Imagineer’s stand-alone Planar Tracking and roto utility optimized for After Effects, Apple Final Cut Pro and Motion users. The advanced mask creation tools, simple user interface and copy/paste exchange with After Effects helps take the complications out of motion tracking and reduces keyframing tedium. mocha AEis available in two version:mocha AE CS6, which comes as a free bundle with every copy of the newly launched Adobe After Effects CS6 and is specifically optimized for After Effects; and themocha AE v3standalone application, which adds new Camera Solve features and additional support for Apple Final Cut Pro, Motion and Boris FX and is available for purchase directly from Imagineer Systems.mocha AE v3also is backward compatible with older version of Adobe’s Creative Suite. mocha Prov3is Imagineer’s intelligent Planar Tracking utility for post production and visual effects professionals that combines advanced roto, motion tracking, lens analysis, object removal, insert compositing, stabilization and 3D camera solve features into a single desktop application.mocha Prointegrates seamlessly with industry-popular editing, compositing, and animation applications and is the ideal post production companion software for managing challenging shots and projects. mocha Prohas gained notoriety as a result of the significant impact the Planar Tracker has made in the production of the Hollywood visual effects laden films such as The Black Swan, X-Men: First Class, and Captain America: The First Avenger. Additionally,mocha Prohas proven invaluable to customers at major post production and stereo conversion facilities around the world, and has greatly streamlined the stereo conversion pipelines on such 3D blockbuster sensations as Harry Potter and the Deathly Hallows Parts 1 and 2, Transformers: Dark of the Moon, and Journey 2: The Mysterious Island. mocha v3 Pricing and Availability The newmochav3 family is available immediately and is priced as follows: mocha Prov3: $1,495.00 USD Upgrade Pricing: mocha Pro v3Upgrade from Adobe CS4-CS6: $795.00 USD mocha Pro v3Upgrade frommochaAEv2.5: $695.00 USD mocha Prov3Upgrade frommochav2.5: $595.00 USD mocha Pro v3Upgrade frommocha Prov2.5: $495.00 USD   mocha AEv3: $295.00 USD Upgrade Pricing: mocha AEv3Upgrade from anymocha AE(bundled with After Effects): $195.00 USD   About Imagineer Systems Imagineer Systems Ltd innovates and markets next-generation visual effects solutions for film, video and broadcast post production markets. Imagineer Systems has made its mark on such marquee Hollywood blockbuster productions as Black Swan, Alice in Wonderland, Iron Man 2, Shutter Island, Invictus, and the Harry Potter series. Imagineer’s desktop product line consists ofmocha Pro™ -roto, planar tracking, compositing, and removal utility;mocha AE™ -a planar tracking and roto utility designed for After Effects and Final Cut Pro users. Imagineer Systems was founded in 2000 and its headquarters is located in Guildford, United Kingdom.For more information visitwww.mocha-Pro.com

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