About Us

April 18, 2017

Boris FX

Boris FX is a leading developer of visual effects, titling, video editing, and workflow tools for broadcast, post-production, and film professionals. Boris FX products have grown to serve over a million artists worldwide. The company’s success lies in its ability to tightly integrate and leverage technologies through strong partnerships with Adobe, Apple, Avid, Blackmagic, Grass Valley, Nexidia, Sony, Quantel and other leading developers of video editing software. In 2014, Boris FX acquired Imagineer Systems, the Academy Award-winning developer of mocha planar tracking software. In 2016, Boris FX acquired GenArts, premiere developer of professional VFX plugins.


In 1996, Karl Sims and Gary Oberbrunner combined the power of computer science with the art of visual effects to create GenArts’ Sapphire technology and a vast portfolio of visual effects. Since then, the world’s most talented visual effects artists have been using sapphire to create the looks you see on television, in ads, online and at the movies. Today, thanks to our commitment to delivering the highest quality software and customer support, GenArts is the leading provider of specialized visual effects software to the media and advertising industries worldwide.

Imagineer Systems

Imagineer Systems is the Academy Award winning developer of mocha: Planar Tracking based visual effects solutions for film, video and broadcast post production markets. Imagineer has made its mark on such marquee Hollywood blockbuster productions as The Hobbit, Black Swan, The Amazing SpidermanInvictus, and the Harry Potter series.

Imagineer Systems is headquartered at the Surrey Technology Centre in Guildford, UK, and has sales offices in New York and Los Angeles.


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